You're Only Optimizing Half Your Metadata—Here's What the Algorithm Sees That You Don't
Most creators treat hashtags like the whole game, but platforms are reading a lot more than your tags when they decide where to send your content. Alt text, captions, file names, and video transcripts are all feeding the same algorithm—and ignoring any one of them is like showing up to a job interview with half a resume. Here's how the full metadata picture actually works.